Services

Most clients work with me on a quarterly basis. This way, we can build a little momentum and avoid time-consuming projects that won’t compound. Engagements usually combine strategy and execution across a small number of channels. If you need daily approvals, heavy coordination, or high-volume production, I may not be the right fit, and I promise I’ll say so.

Strategy

Strategic planning is the foundation of all good marketing. Without it, teams become reactive and content often just contributes to the noise. My strategy support typically includes:

• Brand voice, messaging, and positioning clarity
• SEO-optimized content strategy
• Audience definition and priority-setting
• Channel and platform planning
• Editorial calendars and campaign direction

Our goal here is focus, so you know what to do next and what success looks like.

Execution

I won’t just hand you a plan and disappear. I’ll execute the work alongside you, so we can watch results unfold and adapt if necessary. This is practical and sustained support, but—

It can also be a one-off engagement if you need something specific. A one-off is a great way for us to get to know each other.

My content-execution services include:

• Website copy and page-level messaging edits
• Long-form writing that can be repurposed into short-form articles and social posts
• Ongoing editorial and content creation (articles, video, scripts, social posts, etc.)
• Email and newsletter strategy and writing
• Social media planning and writing
• Light editing and optimization of existing materials

What This Looks Like in Practice

Most projects begin with a short call to confirm fit, scope, and priorities. From there, I’ll recommend a straightforward engagement structure and send a cost estimate so you can plan.

For most clients, I function as:
• An external marketing lead
• A senior writer and editor
• A strategic sounding board
• A steady hand keeping marketing moving

Standard Rates

• Writing: $2.00 per word
• Editing: $0.20 per word
• Strategy & Planning: $200 per hour

50% nonprofit discount for 501(c)(3) organizations

Training & Workshops

I also provide training sessions for organizations that want to strengthen their environmental storytelling and avoid common communications errors. My three training sessions include:

• Inclusive Language for Climate Communications — best practices for avoiding elitism, removing politically coded language, and communicating without bias
• Storytelling for Change — how to tell brand stories that move people to act
• Writing Without Greenwashing — practical techniques for credible sustainability communications