Work Samples

The Challenge
This climate-tech company was just getting started. They did strong technical work but had inconsistent messaging and no internal marketing lead. The founders were handling all communication piecemeal.

The Work
I developed their core messaging framework, help them put audiences in order of priority, built an SEO-informed content strategy, and left them with a year-long editorial calendar they could maintain without adding staff.

The Outcome
Clear positioning made the team more confident communicating their brand, plus they saw stronger credibility with partners and funders.

The Challenge
This small but growing environmental consulting firm had one overstretched marketer who wanted help pausing to create real strategy.

The Work
I gave ongoing strategic direction, helped the marketer refine their existing brand and service messaging, and wrote key website and thought-leadership pieces.

The Outcome
Their brand has a more consistent public presence now, clearer service differentiation, and reduced internal workload. Also, I made great friends.

The Challenge
This team’s highly technical research and policy work was difficult to communicate clearly to non-expert audiences, and so their existing content was falling flat.

The Work
I helped them translate their research and fieldwork into accessible long-form content, campaign messaging, and web copy while maintaining scientific accuracy.

The Outcome
We saw immediate results, including higher engagement with non-technical audiences, a big boost in annual donations, and increased confidence using content for outreach and education.