Start-up brand positioning, differentiator analysis, and hands-on writing services
I help conservation, climate, and ocean founders build clear, consistent narratives to win funding and build trust.
If you need strategic thinking and execution, you’re in the right place.
Who It’s For
I work best with founders and organizations that:
• Either don’t have an in-house marketing team or rely on just a few (overwhelmed) internal marketers
• Need help translating complicated scientific work into credible messaging
• Want a brand strategy that supports growth, funding, or adoption (not just awareness)
• Care about accuracy, trust, and long-term impact
What I Do
I specialize in:
• Brand voice and messaging clarity
• Pitch decks
• Social media, email, and publication content strategies
• Long-form and ongoing content creation (both editorial and for campaigns)
Why Me
I have two decades of experience creating narratives as a content marketer, editorial director, and brand strategist.
• I understand the startup ecosystem.
• I specialize in climate communications.
I know how investors think, what works to spark them to action, and the pitfalls to avoid.
My highest skill is translating complex science and policy work into accessible—but still accurate—language.
Subject-matter experts often struggle to communicate clearly and concisely to non-experts. I’ve met so many brilliant people who struggle to put their audience first when explaining the value of what they do, and why they do it. If that’s true for you or your organization, I’d love to help.